Today’s blog features winery owner Jim Norman, son of founder Art Norman, who was the embodiment of the California Dream. Jim has taken Art’s love of good times and muscle cars to the next level, and sponsors the Monster Truck Obsession out of Temecula, California which boasts the youngest driver on the circuit!
The winery attracts Classic Car enthusiasts from around the country, and Jim maintains the family’s Hudson and Catalina convertible. Jim has converted the Tasting Room into a retro 50′s diner, complete with juke box, naugahyde furniture and pictures of James Dean and Marylin Monroe on the walls.
Jim Norman (center) with Lit guitarist Jeremy Popoff and bassist Kevin Baldes
Jim believes that Norman Vineyards can fill a void in the wine industry by targeting a younger, edgier demographic that have been all but ignored by the stodgier mainstream wineries.
In Jim’s own words, at the Malibu Wine Festival:
http://www.youtube.com/watch?v=M84iAwXmbh0
